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dealer mail marketing – DealerRefresh

Dealership Marketing

I opted-in for your SPAM. Yaaaay!

  • Alex Snyder
  • Posted onNov 17, 2009 at 10:22 AM
  • 1 Comments
A big thing that is going to rule the future of online solicitations is OPT-IN.  Have you read anything about it yet?  If you haven’t, let’s start with a guy named Seth Godin: Every year, tens of thousands of people die because organ donor status in the US is opt in. If you want to …

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Dealership Marketing

Snail Mail – is it worth it anymore?

  • Alex Snyder
  • Posted onJun 3, 2008 at 10:48 AM
  • 18 Comments
I’m converting our entire dealer group to a new CRM, so I’ve been working a lot.  Couple that with my other responsibilities and I’m typically getting home around midnight.  At that time the last thing I think about doing is getting my snail mail because it is now more of a chore than an incentive.  …

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