dealer reputation – DealerRefresh | DealerRefresh Automotive Dealer Forums

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …

dealership career website best practices

Best Practices Dealership Marketing Dealership Operations & Processes

Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard look at their business structure, operations, standards and practices in order to identify and define their own True Employment Brand. The value of your employment brand will …

Dealership Marketing

Price? No, it’s Trust – What is it with these Millennials?

Show Me The Money – such a 20th century way of thinking. Millennials don’t think that way. True, price is important with every customer but for young car shoppers, apparently two things are more important:

Best Practices Dealership Marketing Industry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

Dealership Marketing

Car Dealer Review Websites – Compete.com Results

Search “Car Dealer Review Websites” in Google and your results are something like this… How do they rank using Compete.com?… Comparing review sites exclusive to car dealers ONLY. Are you using these sites to your advantage, and if you are..which one(s) are you leveraging or watching?

Industry Events

Looking outside our industry for workshops and training

Workshop – Online Reputation Management I’m always looking for different workshops and seminars to attend and I purposely look outside of the automotive industry. Whether its search engine marketing, New marketing, self improvement, motivational or whatever..we all need a boost of energy every now and then and attending a seminar or workshop always gets the …