Best PracticesDealership Marketing

Here’s how to get your first 100 Facebook Reviews

People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new customers what type of experience they can expect at your dealership. Unfortunately, there’s no shortcut to get Facebook reviews or improving reviews and ratings overnight. …
Dealership Communication ToolsDealership Marketing

How Customer Reviews Enrich Attribution Insights

Many automotive dealerships listen solely to CRM data and whatever they can learn from Google Analytics to understand and attribute the factors that influence a customer’s purchase decision. Both tools provide a limited perspective. And CRM data is vulnerable to error (e.g., a salesperson inputs data incorrectly or incompletely). To get a more complete picture …
Best PracticesDealership Marketing

Increasing VDP Views with Dealer Reviews – On Cars.com

Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s been on my top list for several few years is the DealerAdvantage blog by Cars.com If you’re a Cars.com dealership (or not), I …
Dealership MarketingIndustry News & Trends

Automotive News Pokes at GM for their Mandates Reputation Management

Latest HOT Discussion in the Forums GM Mandates Reputation Management Throwing more fuel to the fire – did anyone see the article Automotive News published today? Automotive News speaks Greg Mays of Greg Mays Chevy in Texas. A few quotes from the article but follow the link below to read more… Enough mandates, already! – IT …