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For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …
Dealership Marketing

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Are you thinking about bringing someone into your dealership full-time for online marketing initiatives? If you aren’t, maybe you should. Considering that dealerships need to not only be versed in SEO and SEM but also analytics, reputation management, video SEO and social media, it seems only natural to bring someone in to do internet marketing …