For the last three years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than two years ago I purposely avoided using such terms in my conversations with dealers and auto insiders because they were still a bit taboo. Now with the unveiling of such companies and services like DealerFeeder, I think we can say that the past is officially behind us.
Of course this day would come, it was only a matter of time. With the efforts of people like Jeff Kershner of DealerRefresh and Ralph Paglia of Automotive Digital Marketing, dealers and auto insiders are becoming increasingly more emerged in the idea and practice of blogging and social media. But what are these things really?
Let’s be clear about something. Setting up a Twitter account or a Facebook account takes 2 minutes, literally. Setting up a blog takes 5 and it is free. If you are paying someone to do this for you without a master plan and direct correlation to your marketing strategy then you are wasting everyone’s time and money. The set up of these things is the least of your concerns. Utilizing them and incorporating them effectively into your sales process is the real challenge. [Read more…]