Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos on YouTube.
The Pros of using YouTube:
When I talk to car dealers about YouTube, invariable one of the first benefits mentioned is search engine optimization (VSEO). Videos hosted on YouTube are indexed well and generally show up highly in search results (after all, YouTube is owned by Google).
Did you know that YouTube is the second largest search engine in the world? More than 1 Billion unique users visit YouTube each month. Even though 70% of this traffic comes from outside the United States, YouTube still gets over 120 million viewers in the US a month. That’s a lot of eyeballs!
Social Network Integration
Google+, Facebook, Twitter, GMail, and others integrate YouTube embeds into their platform frameworks. That means that when one of your dealership’s YouTube videos is posted to or shared on a social network, a prospect can watch that video directly from his feed or timeline without having to click a link and go to another page
You don’t have to pay YouTube a dime to host your videos. It’s free! You get access to all of those viewers without paying for it. Of course, as one of my former colleagues would say, “YouTube is free if your time isn’t worth anything.” To take full advantage of YouTube, you’ve still got to put the time in to make sure you’re producing compelling content, uploading your videos with good titles, and optimizing the video descriptions with important keywords.