Damn you 2008!
Real change is happening out there. It’s subtle and it’s taking years to play out so it’s hard to see, but it’s very real and it all traces back to 2008. Let’s go for a walk, turn over some stones and let’s find some ROI out here!
The financial crisis of 2008 caused a once in a generation event that’s now called “The Great Recession”. It impacted every country, every business and everyone on the planet (except for Jerry Thibeau & Brian Pasch ;-). The Go-go years are gone, we’re in a “new normal”, business is good…but different. Your instincts tell you your customers are still feeling the effects. Has our customer changed?
What’s going on out there?