dealer websites – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in …

Opinions & Advice

The Car Shopper on Your Website has Changed, Have You Noticed?

Shoppers love car shopping on the ‘net. For the last decade they’ve used the internet as their primary vehicle shopping tool. Internet shoppers on your site right now are on their 2nd, 3rd or 4th “internet vehicle”… BUT, something has changed! What’s different this time? This is the 1st time your internet shopper has been …

PR Announcements

2010 ASMA Awards – Applications Now Available

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies. The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies. Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the …

Best Practices

Chat Tracks – Critiquing a Dealer Chat Transcript

Critiquing a Live Dealer Chat Transcript We have word tracks for when were face to face with a potential client. We have word tracks for becoming a Ninja like phone-up professional, moving the customer to appointment. Have the right words at the right time in your arsenal and move the customer that much closer to …

Dealership Marketing

Perfecting the Lead Mix: The Key to Growing Sales in Your Dealership

Perfecting the Lead Mix for your Dealership – White Paper Dealers receive leads from their own websites; their OEM’s site; and independent Internet sites, which can include large portals as well as auto research, buying, and enthusiast sites. Each source represents different types of investments and different types of buyers – and no two dealers …

PR Announcements

“Hassle-Free” Car-Buying Experience Is Most Important

DealerRater Reveals “Hassle-Free” Car-Buying Experience Most Important in Latest Poll Waltham, MA (April 26, 2010) – DealerRater, the nation’s premier car dealer review Web site, surveyed a sample of 5,530 reviewers on which of six factors ranked highest in their car purchase decision. The poll choices included hassle-free shopping, low price, prompt attention, location of …

Dealership Marketing

Flash Websites need to die

Finally! The day has come where we can all say goodbye to Flash websites. Hooray hooray! Oh….what’s that? You like big Flash websites? Everyday I get calls from dealers asking for referrals on various products and those calls always move into other online marketing areas. Today, a call about instant chat led to a conversation …

Dealership Marketing

Dealer e-Process – Dealer Website Services Profile and Reviews

Dealer e-Process – Services and Reviews Website URL: www.dealereprocess.com Location: Downers Grove, IL 60515 Phone: 1-(877) 551-2555 ——————————————————– Homepage Title: “Auto Car Dealer Website Design & Marketing Software Provider – Dealer e Process” About: Dealer-e-Process, an LLC company was founded when multiple partners with careers in the automotive industry joined together to improve internet solutions …

Other Stuff

ClickMotive – New DealerRefresh Ad Sponsor

DealerRefresh Welcomes a new sponsor – ClickMotive ClickMotive delivers the powerful combination of website design, video, and dynamic search – in a single product, on a single platform, for one low cost, using 100% in-house technology. Led by the former owners of Third Coast Media and the former Vice President of RWS, ClickMotive combines powerful …

Best Practices

The About Page. Yes, we’re still talking about it!

A dealer called me to ask what I thought of his new website the other day, and it looked like he only spent time working on his home page. The rest of the site was canned. You guessed it, the most obviously canned page….the About Page. Why would you stick to the templated About page …