dealerrater – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Dealership Marketing

How Customer Reviews Enrich Attribution Insights

Many automotive dealerships listen solely to CRM data and whatever they can learn from Google Analytics to understand and attribute the factors that influence a customer’s purchase decision. Both tools provide a limited perspective. And CRM data is vulnerable to error (e.g., a salesperson inputs data incorrectly or incompletely). To get a more complete picture …

Best Practices

Here’s Why Car Shoppers Love or Despise Dealerships

Dealerships build customer relationships one review at a time. About 80 percent of shoppers use online car reviews and car dealership reviews to inform their purchase[i]. But what motivates a customer to write a five-star review – the kind that attracts more customers? And why do customers write blistering reviews that send shoppers to your …

Best Practices Dealership Marketing

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …

Best Practices Dealership Marketing Sponsored Content

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …

Best Practices Industry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

Automotive News Pokes at GM for their Mandates Reputation Management

Latest HOT Discussion in the Forums GM Mandates Reputation Management Throwing more fuel to the fire – did anyone see the article Automotive News published today? Automotive News speaks Greg Mays of Greg Mays Chevy in Texas. A few quotes from the article but follow the link below to read more… Enough mandates, already! – IT …

PR Announcements

DealerRater Offers PrivateBuy in Association with CarWoo!

DealerRater® Launches PrivateBuy™ in Association with CarWoo! Waltham, Mass. – DealerRater®, the nation’s premier car dealer review website, today announced the launch of DealerRater PrivateBuy™ in association with CarWoo!, the exclusive online marketplace for car buyers and sellers where buyers remain anonymous. PrivateBuy will help DealerRater consumer members find the best market prices online while …

DealerRater Reviews to Facebook FanPage Wall – How to Video

I often get the question “How can does one get their individual DealerRater reviews posted on their Dealerships Facebook Page ?” We’re referring to your dealerships fb page “Wall” and not a tab. I decided to cut a quick video. It’s easier to show than write about it…. I know this might be a little …

Dealership Marketing

DealerRater Poll – Consumers Want More Facebook Car Promotions

DealerRater Poll Reveals Consumers Want More Facebook Car Promotions Did anyone else catch the post over on DealerRater.com in regards to some not so surprising results? According to the poll, consumers WANT to be marketed to. The most common suggestions for dealers from respondents include offering special promotions, updating customers on new makes and models, …

PR Announcements

DealerRater.com Celebrates 100,000th Review Posted

Waltham, MA (December 3, 2009) — DealerRater.com, the nation’s premier car dealer review Web site, announced today that the Web site has gathered more than 100,000 reviews written by DealerRater.com community members. “We officially hit our 100,000th review on Monday, November 30th,” reports Chip Grueter, president of DealerRater.com. “We are thrilled to reach this exciting …

Search

Search

dealerrater – DealerRefresh

How Customer Reviews Enrich Attribution Insights

Here’s Why Car Shoppers Love or Despise Dealerships

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Winning More Customers By Providing A Great Experience – Presentation

Automotive News Pokes at GM for their Mandates Reputation Management

DealerRater Offers PrivateBuy in Association with CarWoo!

DealerRater.com Celebrates 100,000th Review Posted