Best PracticesDealership Marketing

Some Website “Expert” Adjusted Your Buttons, And It’s Costing You Sales!

Website Buttons… and why in the world are you letting self-appointed “experts” screw everything up? There are two quotes from baseball’s late, great Rocky Bridges that I just love: “Albuquerque: You can’t spell it, but you can smell it.” and “There are three things the average man thinks he can do better than anybody else: …
Dealership Communication ToolsDealership MarketingDealership Operations & ProcessesIndustry News & Trends

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …
Best PracticesDealership Operations & Processes

Internet Teams and BDCs Must be Managed Like Call Centers

Because so many dealers and traditional sales managers continue to look at their internet department as this mysterious group of ex-Dungeons and Dragons players who too closely resemble the graduating class at Hogwarts, it’s important to break down the simplest of strategies that truly drive successful internet sales efforts today. There’s no need to overthink …
Best PracticesDealership Operations & Processes

5 Reasons Why Your Sales Department Shouldn’t Take that Phone Call

With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do you have on the lot?” Today’s customer, whether a millennial or a baby …
Industry News & Trends

AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September 2013

  With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classified websites. AutoTrader.com announced their partnership to start including CarFax’s competitor AutoCheck Vehicle History Reports. This is great news for dealers using AutoCheck and Experian, the company behind …