Best PracticesDealership Communication ToolsDealership Marketing

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …

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Best PracticesIndustry News & Trends

Congratulations Christine!

Congratulations to friend and fellow DealerRefresher, Christine Knowles for making the cover of DrivingSales – Dealer Innovation publication. In this issue Christine shares her Secrets to Success and how she has helped the Checkered Flag dealer group cross the finish line.   [issuu width=510 height=360 embedBackground=%23a8bcfa backgroundColor=%23222222 documentId=120726163646-ba59fe1f19c9400b85624d38db8c815a name=dig-q3-2012 unit=px v=2]   In just six years, …

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Dealership MarketingOpinions & Advice

What Is Your Dealerships Product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. What is the product of a dealership? This isn’t a question anyone ever answered for me directly. It wasn’t something anyone …

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Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …

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Dealership Communication ToolsDealership Marketing

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …

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PR Announcements

AutoRevenue Releases Reputation Management Solution For Car Dealers

AutoRevenue Reputation Management Solution Lee, Mass., January 26, 2011 – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced its plans to release an all-new dealership reputation management suite of services for auto dealers at NADA 2011. The 360-degree reputation management solution provides dealers …

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