Best PracticesDealership Marketing

Increasing VDP Views with Dealer Reviews – On Cars.com

Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s been on my top list for several few years is the DealerAdvantage blog by Cars.com If you’re a Cars.com dealership (or not), I …
Opinions & Advice

You got a STD? (Social Trusting Disease)

Most leaders of dealerships are firefighters, not visionaries, and certainly not risk takers (read: entrepreneurial). Like lemmings, these leaders follow what others do, blaming the handcuffs they wear on circumstances that surround them. It’s this sea of morons (aka leaders) that mindlessly “follow the pack” into Social Media because everyone else is doing it. To …