Could your local competitive dealer be clicking on your ads to dwindle down your budget?
As search engine marketing (PPC) gains more and more popularity for dealers, there are many things you need to be aware of before dumping thousands into this avenue of advertising.
If it’s this easy for a competitive dealer to click away at your ads (costing you money with every click). What about the vendors that you contract for your search engine marketing? I’m not accusing any vendors of doing this but it sure does make you think.
If you’re already advertising or considering PPC ads on Google, Yahoo or any other search engine, this is a must read!