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dealership – Page 2 – DealerRefresh

Industry News & Trends

Does Your Dealer Block Social Media?

  • Jeff Kershner
  • Posted onAug 2, 2011 at 11:46 PM
  • 30 Comments
Studies show over 50% percent of companies block social media in the work place. I wouldn’t be surprised if car dealers help make up a large portion of that percentage… Do you see this number decreasing as dealers get a better understanding of social media and the potential impact is has? Or will most dealers …

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Best Practices

Are Your Employees “Coin Operated”?

  • Jeff Kershner
  • Posted onMay 23, 2011 at 11:36 PM
  • 6 Comments
If I hear “my employees are coin operated” one more time, I might wanna punch someone in the mouth. It’s a  lame excuse! Instead, question your own leadership skills. Leadership – The action of leading a group of people or an organization. Leadership has been described as the “process of social influence in which  one …

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Dealership MarketingOpinions & Advice

Smart Phones Will Be Their Weapon of Choice!

  • Guest Poster
  • Posted onMar 14, 2011 at 11:12 PM
  • 17 Comments
The year is 2035. The scene, a ramshackle car dealership with cracked asphalt, a few dim fluorescent lighting fixtures swinging on thin chains and empty jars of Folgers crystals where the keurig machine once brewed single servings of cinnamon vanilla dark roast. The cars are still perfectly aligned in rows, but no one is hovering …

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Best Practices

Build Customer Loyalty with an Advisory Board

  • Guest Poster
  • Posted onAug 5, 2010 at 1:03 AM
  • 5 Comments
A Great Way to Build Customer Retention and Loyalty Dealer Advisory Boards are a regular tool used by Automotive Vendors to maintain relationships with their top clients and to keep them engaged in the service they provide. Autotrader.com, for instance, has a great Dealer Advisory forum that they use to gauge customer satisfaction and product …

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