“Car Bomb: variation of the infamous “boilermaker beer cocktail. Made with Guinness, Baileys Irish Crème, and Jameson whiskey. Found to be most tasty by those in the “car” industry”….. More on that later, but let me just share that this shot tastes like gasoline mixed with cottage cheese and nitroglycerine… Another fun time was had by all at the 7th Digital Dealer Conference which was held in Nashville, and yes, a few “car-bombs” were enjoyed after a great day of sessions.
I started Sunday with Brian Pasch’s session on how to “Move Ahead of your Competitors with Content Based SEO Strategies”. Brian has earned a well deserved reputation at being great at automotive SEO (he DOMINATED Cash for Clunkers!), and his presentations are well attended as they are “rich in content”. What do I mean? While many other presenters might provide some tidbits of info as a teaser to hopefully hire them later, Brian shares the actual strategies of what he is doing for his automotive SEO clients. His approach is that he knows there will be folks out there who do not have the time to implement these strategies themselves, and will then hire him. Sounds like “transparent selling” can pay off… Brian shared that “the most important hire in 2010 for a large dealership will be a full time content writer” and that this move would be the greatest ROI decision large dealers would face. With the 2 major Google algorithm movements this year, I agree wholeheartedly. Of note, at the end of the conference, Brian gave his “Award of Excellence” to DealerFire after completing his review of all of the major automotive website providers – congratulations!
More photos and Video after the break