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Digital Marketing Strategy – DealerRefresh

Best PracticesDealership Marketing

How to Reach Buyers at Every Stage of the Journey

  • Ian Cruickshank
  • Posted onJul 19, 2016 at 2:42 PM
  • 0 Comments
Are you finding that your digital marketing is less and less effective every year? That’s not because you’re doing anything wrong, it’s more the fact that there are just more players coming into the game every month which is diluting the playing field. This isn’t anything new. Even in late 2014, Media Post found that “… …

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Vanilla Ice and MC Hammer
Vanilla Ice and MC Hammer
Other Stuff

Mobile is a fad that will eventually go away

  • ryan.gerardi
  • Posted onDec 21, 2015 at 9:15 AM
  • 0 Comments
Like most new concepts and practices, it takes time for new ideas to be embraced. It takes even more time for dealers to implement them effectively and streamline their business processes around them. I would argue for the 80/20 rule in our business when it comes to new ideas, that is, until at least 20% of …

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Best PracticesDealership Marketing

Instagram Video: Curtains for Vine?

  • Aaron Wirtz
  • Posted onJun 21, 2013 at 8:28 AM
  • 4 Comments
Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious question — what does this mean for Vine, which everyone describes as “like Instagram, but with video?” Interestingly, at around the exact time I saw Instagram’s …

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