AVV’s Internet Lead Management tool "WebControl" has been bought by Dominion Enterprises.
I’m sure most readers already know who Dominion Enterprises is. They own AutoTrader, DealerSkins, AutoBase, XiGroup, AutoRevenue and Data One software, just to name a few. Well it looks as if AutoBytel has finally made the step to dump and it’s WebContol ILM / CRM tool. I had heard this was in the works for sometime but was not aware that Dominion was a possible purchaser. The purchase price was $22.75 million, dammnnn!!
"Ed Braunbeck, vice president and general manager of AVV, will continue to lead the business. “We are delighted to be part of an organization that recognizes the potential of our employees and products and has shown such strong commitment to the automotive industry. Dominion Enterprises will be the perfect place for us to take the Web Control solution to the next level,” said Braunbeck."
If you’ve been on the internet side of the car business, chances are you’ve heard of or have even used AVV WebControl. It was one of the first ILM (Internet Lead Management ) tools available to dealers. I was at a Mazda dealer when they had first signed the contract to exclusively use WebControl and that has been at least 5-6 years ago. Even to this day, I think it’s still one of the better ILM tools.
I’d like to see Dominion financially support AVV allowing them to take WebContol to the next level. I overheard a few rumors about 2 years ago that AutoBytel was going to bring WebControl over to a .net platform but that obviously never happened. Well either way, this should be a decent move for AVV since AutoBytel never did anything for AVV or Webcontrol.
- Have you used AVV WebContol?
- What did/do you think of it?
- What do you think of this Acquisition?
Here is the full press release Dominion Enterprises Acquires AVV, Inc. Assets