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VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …
Best PracticesDealership Marketing

VIDEO: How to Design a Retargeting Program to Increase Return Visitors

If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website. But if you didn’t catch it… well bad luck. Just kidding! The most website traffic comes from …