The accelerating rate of mobile usage is not a trend. It’s not going out of style and it’s certainly not reversing.
Mobile best practices need to be hard coded into the DNA of every brand, dealer, and marketer – guiding your digital strategy from this very micro-moment on. Mobile cannot be a segment of your marketing, it must be the core of it.
“Showrooming,” or shopping another dealer on a mobile device while physically at your dealership is an increasing challenge that can’t be ignored. If consumers are going to compare prices on their smartphones for a $20 item or an $800 item, the probability is even stronger that they’ll do the same for a $40,000-$50,000 item while on a dealer’s lot.
Mobile-driven shopping behavior is rapidly evolving from buying a T.V. at Best Buy to purchasing a vehicle at your dealership.
We’ve been in the space long enough to know that with all up-and-coming technologies come growing pains. Here are three ways to own mobile and avoid the problems that other marketers have faced.