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email delivery – DealerRefresh

Best PracticesOpinions & Advice

Are my emails being read?

  • Jeff Kershner
  • Posted onNov 25, 2007 at 12:21 AM
  • 18 Comments
I have noticed that my emails are not being read or viewed when I send them through my CRM tool. I have heard of programs that can check your email for content that may mark it as spam or junk. I have also heard there are a few CRM programs that let you know of …

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Opinions & Advice

Using your CRM for bulk emails, be careful.

  • Jeff Kershner
  • Posted onNov 9, 2006 at 11:54 PM
  • 11 Comments
Let’s say (hypothetically) my dealer was using a dealer CRM program that was signed on with before I had started. As most CRM programs, it lacks ILM (Internet Lead Management) features and the whole email set up was a total mess and was obviously an after thought. Maybe this CRM program happens to use the …

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