email follow-up – DealerRefresh | DealerRefresh Automotive Dealer Forums

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Best Practices Dealership Marketing

Elevate Your Email Performance With Video

Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average readers spend only 15 to 20 seconds on any email they open (studies indicate the average English reader takes 20 seconds to scan about …

Dealership Communication Tools Opinions & Advice

Email IS Your Biggest Loss of Business

We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …

Best Practices

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

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email follow-up – DealerRefresh

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Elevate Your Email Performance With Video

Email IS Your Biggest Loss of Business

The Reputation Score You’re Not Checking and Should Be