email marketing – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Dealership Marketing

3 Tools to Re-Engage Cold Leads

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a few tools, you can re-engage cold leads and find warm leads you thought were lost. 1. Use Sales Intelligence to Reconsider Lost Leads Our data …

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Dealership Communication Tools Opinions & Advice

What Do You Mean We’re Blacklisted?

Has this ever happened to you? I bet it has!

Best Practices Dealership Communication Tools Dealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

Best Practices Dealership Marketing Industry News & Trends

3 Ideas To Keep Your Email Marketing Off The Naughty List

Nothing Says Christmas Like an Overstuffed Inbox Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails. Or what …

Industry News & Trends

Who’s Engaging More with Your Email Marketing?

Yahoo! Mail, Gmail, AOL and Hotmail may all seem the same but are their users? MailChimp helped with an eMarketer study on the engagement of email users across the different major email service providers and according to the study, Gmail users are more likely to Open and Click on your emails. I think this could …

Dealership Communication Tools

Email – The love/hate relationship

Email – The love/hate relationship – John Max Miller Let’s first talk about the love… Email is really the new telephone. It’s BETTER than the telephone. You never HAVE to answer it; you can even ‘listen’ and not answer it! It doesn’t ‘ring’ at dinner time! You can answer it at 4am and no one …

Search

Search

email marketing – DealerRefresh

3 Tools to Re-Engage Cold Leads

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

What Do You Mean We’re Blacklisted?

How My Bad Email Advice Almost Ruined a Friendship

3 Ideas To Keep Your Email Marketing Off The Naughty List

Who’s Engaging More with Your Email Marketing?

Email – The love/hate relationship