Has this ever happened to you?
I bet it has!
A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign.
In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their deliverability.
I explained that consistently getting into the inbox was based on their email reputation. Their email reputation is based on their subscriber engagement. In a nutshell, when a company sends out an email, the email providers (Yahoo, Gmail, etc.) consider the following behaviors, which negatively affect your reputation: [Read more…]
You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc.
If you have a bad email reputation with the ISPs then the next time you hit the “send” button on an email campaign to your customers you’ll find a growing percentage of your emails delivered to your customers’ spam folders rather than their inbox. Customers can’t respond to messages they don’t know that they have so inbox delivery is critically important to generating the sales prospects we’re all looking for.
Here are a couple of free resources that will help you monitor your email reputation: [Read more…]