Facebook Advertising – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Truth – Why Facebook Ads are Costing DEALERS Thousands!

It’s a hard topic to write, being somebody who is so focused in on helping dealerships allocate MORE money into digital strategies, to come out with such a revolting and nearly contradicting article subject like this. And let’s face it – there are hundreds of dealers and vendors who would rather turn a blind eye …

Dealership Marketing

Special Ad Category – What it means for the future of Facebook!

Not the best way to awaken my inactive forum account. But I thought I’d be the first one to report it here. Seems some digital vendors are not prepared for it, which could disrupt your advertisements and the successfulness of them. Or much worse, put you in non-compliance, resulting in moderation of advertisements or ultimately …

Best Practices Dealership Marketing

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid social media (Facebook). There are many reasons dealers underspend in social…

Best Practices Dealership Communication Tools Dealership Marketing Industry News & Trends

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …

Businessman in a field with newpapers blowing around him hitting him in the face.

Best Practices Dealership Marketing

Assessing the Limitations of Print Advertising for your Dealership

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon grocery run while reading up on the week’s newsworthy events. It was a perfect collation of everything you needed to know in one broadsheet wrapper. The daily and weekly newspaper …

Two emerging technologies to attract in-market buyers

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Two Emerging Technologies that Attract In-Market Buyers

These days you (the marketer) need to be hyper-focused on all of the changes in the auto industry and beyond. Everyday you need to decide; will you put things off in favour of playing catch up with your competition or will your dealership be a leader. Competition is at an all-time high and doing the …

Best Practices Dealership Marketing Sponsored Content

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

Dealership Marketing Sponsored Content

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

Dealership Marketing

Two Important Goals for Long-Term Profitability

As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high. While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media. Considering that …

Dealership Marketing Industry News & Trends

Turns Out Facebook Advertising Is A Big Lie

[highlight color=”#F0F8FF” font=”black”]If you follow the “other” industry forums, there’s a good chance you’ve read one of Mr. Stephen Jackson’s many enthralling articles. I happen to intercept this one, and asked if we could exclusively host it here on DealerRefresh. I believe you’ll enjoy this article as it’s very relevant to the conversations we’ve had …

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Facebook Advertising – DealerRefresh

The Truth – Why Facebook Ads are Costing DEALERS Thousands!

Special Ad Category – What it means for the future of Facebook!

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Assessing the Limitations of Print Advertising for your Dealership

How to Use Display Ads that Drive In-Market Buyers

How Facebook is Outperforming Google in Display Ad Revenue