It’s a proven FACT, the first impression will make you OR break you. So don’t blow it!

In the world of online video, the first impression…IS your first frame image.

If you’re an avid DealerRefresh reader, then I don’t need to tell you how a personalized video is one, if not the best, way to introduce yourself and your dealership to a potential customer while distinguishing yourself from your competitors.

It’s THE opportunity that must be taken advantage of.  Nearly everyone is watching videos on their mobile devices and using videos to make purchasing decisions. But if you don’t pay attention to your first frame image and thumbnail display, you are missing a huge opportunity!

Don’t blow that opportunity by sending them a video with an unappealing first frame image.

If you’re new to sending personalized videos to your prospects, you may not have paid much attention to the first frame. The first frame is the “movie still” that displays in online video player before your prospect clicks the PLAY button to watch the video – or doesn’t.

Not sure how to improve that first frame? Here are 5 tips to to help prevent you from BLOWING your first impression. See them in action… [Read more…]