fixed ops conference Archives - DealerRefresh

July 11 by Molly Curry

Dealers: Sales Got You Down? Get Out of Town!

When the rowdy frat boys of Animal House fell upon hard times they needed something to take their minds off a bad situation. Road trip!

With J.D. Power reporting June SAAR to be the weakest first half since 2014, dealers need to rethink their second half. Get some fresh ideas, implement new concepts, network like mad, and work closer with your vendors.

Here’s a list of events and conferences to consider (in order of upcoming dates) or you can visit www.vendorDBauto.com and search CONFERENCE.

Rally, my dealer friends! The NADA new-vehicle sales forecast remains unchanged at 17.1 million for 2017. Remember! It wasn’t over when the Germans bombed Pearl Harbor.

Women in Automotive
Sunday, July 9 – Tuesday, July 11, 2017 at Omni Orlando Resort at Champions Gate. Jack Simmons will be the emcee along with Eliana Raggio from DealerOn. Between these two you won’t need a second cup of coffee! Agenda, speakers and workshops look well-developed and offer a large variety of topics. Prices are $595 for the full 3 days or $295 for any one day. Contact: 407-412-9988

Internet Sales 20 Group
Monday, July 10 – Wednesday, July 12, 2017 at Hyatt at the Bellevue in Philadelphia, PA. There’s a King of the Ring cash prize of $1000 that sounds fun, a Trending Now Tedx-style workshop and on Tuesday night, a hypnotist! $1045 conference fee. The conference is brought to you by Dealer Synergy. Contact: 856-546-2440

VinSolutions VinWorx User Summit
This annual event is Tuesday, July 11 – Wednesday, July 12, 2017 with optional days to meet with your Performance Manager at the Sheraton Kansas City Hotel at Crown Center in Kansas City, Missouri. Speakers include Mark O’Neil, Executive Vice President & Chief Operating Officer, Cox Automotive; Mike Burgiss, V.P. Digital Retailing at Cox Automotive; Jim Roche, Sr. VP of Marketing, xTime; Tim Mueller, Google Automotive Retail Strategist; Brian and Glenn Pasch; Joe Webb; Bobbie Herron. There is no charge for this event but you have to have a VIN ID #. Contact: [email protected] [Read more…]

If you use TBD or Bluebird, check out ARSLoaner Offer
ARSLoaner has been in business for years and dealers are finding out their program is affordable and easy to use. They offer pricing on their website (a rarity) and in dealing with them they are some of the nicest people I've met. They have a 30-day free trial and then you can get another... If […]
NADA 2019 - who's going?
Although neither @Jeff Kershner nor I will be there this year we hope the community can find each other at the show. Who's going and who's going to catch up?
Service/Body Shop CSI (BDC)
I currently manage the dealership's sales BDC and have been doing so for quite some time. I was asked today to create a proposal of having a dedicated "Service BDC Person" to follow up on ROs for the Service department and Body shop in hopes to help raise our CSI scores. Our customer's biggest... Service/Body […]
Cars.com Traffic at an All-Time High, Signaling a Strong Start to the Year for American Auto Buying
Cars.com closes 2018 with full year site traffic up 11 percent YOY and December traffic up 21 percent YOY Cars.com site traffic analysis reveals that luxury and used vehicles are trending, and that fuel efficiency may have taken a backseat for Americans CHICAGO, JANUARY 15,... Cars.com Traffic at an All-Time High, Signaling a Strong Start […]
Merchandising Errors Cost You Money - FREE VINspect Inventory Audit
Your inventory is online, right? But is it missing a trim? Is the trim posted correctly? Is their a high-value feature, like navigation, left out? Enter CarStory. They will offer a free audit and inspection of your inventory to make sure it's posting the information your customers are looking... Merchandising Errors Cost You Money - […]
Debate: Are customers still intimidated at the Dealership?
As vendors and owners, I think much of our decision-making is based on the belief that customers, when engaging with the dealership, are intimidated by the dealership. Let's all simply agree that intimidation is another word/form/symptom of FEAR. Of course, in the Old Days, there was no... Debate: Are customers still intimidated at the Dealership?
Coolest Lead Response Tools
Anyone got something cool that is helping to create customer engagement when responding to leads and/or emails? There are video systems, eBrochures, etc. Anything outside of the norm?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!