fixed ops conference Archives - DealerRefresh

July 11 by Molly Curry

Dealers: Sales Got You Down? Get Out of Town!

When the rowdy frat boys of Animal House fell upon hard times they needed something to take their minds off a bad situation. Road trip!

With J.D. Power reporting June SAAR to be the weakest first half since 2014, dealers need to rethink their second half. Get some fresh ideas, implement new concepts, network like mad, and work closer with your vendors.

Here’s a list of events and conferences to consider (in order of upcoming dates) or you can visit www.vendorDBauto.com and search CONFERENCE.

Rally, my dealer friends! The NADA new-vehicle sales forecast remains unchanged at 17.1 million for 2017. Remember! It wasn’t over when the Germans bombed Pearl Harbor.

Women in Automotive
Sunday, July 9 – Tuesday, July 11, 2017 at Omni Orlando Resort at Champions Gate. Jack Simmons will be the emcee along with Eliana Raggio from DealerOn. Between these two you won’t need a second cup of coffee! Agenda, speakers and workshops look well-developed and offer a large variety of topics. Prices are $595 for the full 3 days or $295 for any one day. Contact: 407-412-9988

Internet Sales 20 Group
Monday, July 10 – Wednesday, July 12, 2017 at Hyatt at the Bellevue in Philadelphia, PA. There’s a King of the Ring cash prize of $1000 that sounds fun, a Trending Now Tedx-style workshop and on Tuesday night, a hypnotist! $1045 conference fee. The conference is brought to you by Dealer Synergy. Contact: 856-546-2440

VinSolutions VinWorx User Summit
This annual event is Tuesday, July 11 – Wednesday, July 12, 2017 with optional days to meet with your Performance Manager at the Sheraton Kansas City Hotel at Crown Center in Kansas City, Missouri. Speakers include Mark O’Neil, Executive Vice President & Chief Operating Officer, Cox Automotive; Mike Burgiss, V.P. Digital Retailing at Cox Automotive; Jim Roche, Sr. VP of Marketing, xTime; Tim Mueller, Google Automotive Retail Strategist; Brian and Glenn Pasch; Joe Webb; Bobbie Herron. There is no charge for this event but you have to have a VIN ID #. Contact: [email protected] [Read more…]

New Google SEO Tool - Web.dev
Just saw that Google released Web.dev today, to perform SEO audits. Running them on our OEM mandated DDC site, along with a lot of my competition, is showing a severe trend of poor performance, slow load times, along with a number of other issues. Some are provider caused, some are from us.... New Google SEO […]
Show Me It Works and I Have Unlimited Money
View attachment 3946 If I had a dollar for every time I've had an owner or GM say, "Chip, show me it works and I've got unlimited money" I'd be sipping umbrella drinks on a beach full time. Sure, I can show dealers the ROI from different lead sources in their CRM systems, but we […]
Digital Retailing - do you?
Do you have a digital retailing solution in your website or process? Something like Roadster, Dealer Science, Cox's Accelerate (or whatever they call it), Dealer Inspire's Online Shopper, etc. I know I'm missing at least 8 others.... Digital Retailing - do you?
In-House SEO vs Hiring a Marketing Company
Hello Dealer Refresh Family! I'm somewhat of a new-comer to this industry and even newer to these forums. My background is in digital marketing and providing SEO services for local businesses and after picking up my first dealership client last year, I've decided to dive into the automotive... In-House SEO vs Hiring a Marketing Company
Do you get reviews?
View attachment 3853 Widewail helps dealers manage online customer reviews. We monitor the most powerful online review sites including Google, Facebook,... Do you get reviews?
Manheim & My Experiences
So, in only approx the last 3 months, I have experienced the following LARGE problems/lack of attention to detail: A. I paid for a vehicle in cash, 16k. Received a paid in full receipt, and gate pass to remove the vehicle. Title was mailed to me a short time later, maybe about a week. Of […]
Any one using leasetrader.com ? opinions ?
Honda wants more lease penetration . I stumbled upon www.leasetrader.com Any one using this site ? Opinions ?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!