How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership?
For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving that provides easy, actionable, results, boy do I have your fix! Geo-coding.
Geo-coding is the practice of taking location data coordinates and mapping them, usually via CSV file, to a graphical map interface. Or in other words, pulling zip codes out of your CRM sales folder (again in CSV text tab-delimited) and uploading it to one of several Geo-coding web stations.
My personal favorite and easily the most convenient one out there for those running their own SEM campaigns in Adwords is, you guessed it, Google MapsEngine.