2018 is upon us, and for many dealerships, that means it’s time to set new goals for the new year. Goals provide focus, direction, and something to work towards. They ensure that a team is on the same page and aiming to accomplish the same thing.
It’s tempting to simply compare yourself to your competition, and attempt to outstrip other dealerships in your area. This might be one factor that you take into account when setting a goal, but it is often more distracting than helpful. You do not have access to all of their data, nor is your business completely comparable to the store down the street. By effectively setting both long and short term goals, you can measure your effectiveness against itself and your expectations. After all, you do know your dealership and what it is capable of better than anyone else.
With that in mind, let’s get down to it.