Google Analytics – DealerRefresh | DealerRefresh Automotive Dealer Forums

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …

Best Practices Dealership Communication Tools Dealership Marketing Opinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …

Best Practices Dealership Marketing

Why Page Engagement Is More Important Than Lead Forms Fills

As digital marketers we are taught from the very beginning that one of the most important things to measure is “Lead Form Fills”. The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes …

Dealership Marketing

Inspecting Dealership Website Traffic For Unusual Click Activities

Google Analytics is the “Up Log” for your virtual showroom. It is critical for dealers to develop the skills needed to inspect the website traffic that they are generating through their marketing efforts. Every dealer has their own unique online marketing strategy. However, there are a set of tasks that must be integrated into monthly inspection …

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Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …

Best Practices Dealership Marketing Industry News & Trends

5 Ways You’re Sabotaging Your Own AdWords Account

[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …

Best Practices

5 Dealership Website Conversion Goals You NEED

5 Key Google Analytics Goals you NEED to set up – NOW! As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling More Cars! With all the information Adwords, Google Analytics, the CRM, and our website providers bombard us with we run the risk of forever burying ourselves in the …

Industry Events

How to use Google Analytics webinar with Avinash Kaushik

I would recommend NOT missing out on this FREE Webinar hosted by Avinash Kaushik on October 15, 2008 RSVP Today! Sorry about the short notice. 2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it’s clear that consumer demand …