Google is on the move again with possible (at the time of this posting) changes hot off the heels of a move to Google Instant. In my opinion these changes should have a much more obvious impact on local businesses than what we’ve seen from Instant thus far.
Google is becoming much more integrated by combining Places (formerly known as Google Local) with Reviews and placing it inside the organic listings.
This move calls for an immediate need to concentrate on your online reviews that push stars to Google. Right now that would be Google reviews themselves or DealerRater.
Dealers could get away with having bad reviews in the past because the maps and reviews were separate from the organic listings, but now it is really hard to miss those bad reviews.
So, what are the changes in this new integration?