It is nothing new to say that Google Places can be a pain in the neck especially if you have multiple franchises located at the same physical address.
PCG has been working with the industry to educate, assist, and correct Google Places pages so that they can be leveraged during the Zero Moment of Truth. Once a dealer’s Google Places page is setup properly, they can start to use Google Adwords Express.
Adwords Express could be the BEST PPC strategy a dealer could leverage, if the dealership has strong reviews.
Google Places Notices Raise Concerns
Google Places Team have recently been sending out letters about updating information on Google Maps and Places. This is causing a stir, so let me advise you to be calm.
The notices are part of a transition that Google has in mind that will eventually transform what we know as Google Places to something better. Google now has a documented escalation process and trouble ticket system that is fixing Google Places issues in a timely manner.
In fact, Google has been listening to dealers and in the coming months you will see that Google does want businesses to control and leverage their business pages. The visibility, traffic, and advertising opportunities with Google Places FAR outweighs some of the pain that dealers experience as Google Places is transformed.