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For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …
Dealership Marketing

The not so near close distant future of Google paid search expandable ads for your dealers inventory

Could we be looking at the new Google AdWords expandable product listings? Google has been testing this new expandable product listing for sponsored ads across the board  with other vertical markets. Have you seen it? Some worry that these new expandable ads will push the natural ads too far down the page but I think …