Oh….what’s that? You like big Flash websites?
Everyday I get calls from dealers asking for referrals on various products and those calls always move into other online marketing areas. Today, a call about instant chat led to a conversation about how “the boss” wanted to go a certain route with their website. It was obvious “the boss” was on an ego trip because he wanted to plaster his face all over the homepage inside a bunch of interactive Flash sections. I thought to myself how sad it is that website providers are still trying to sell dealers on things that don’t really help business and it is also sad that these conversations are still happening in 2010….and knowing our industry we’ll still be having this conversation in 2015.
Why is it sad?