Automotive brands have embraced social media as a way to keep their brands in front of people. But auto dealers and service centers are not necessarily seeing the benefits. In fact, even the New York times highlighted this problem in an early 2015 article titled, “The Gap Between Auto Dealers and Social Media.”
The gist of the article was that dealers don’t see enough return on their investment in social media.
Why do you think this is?
Is this because people aren’t interested in their local dealers on social media, or is it because campaign effectiveness in social media lacks?