A guy walks into a bar and says, “Bartender….” — oops.. wait.. different story.
A guy walks into a dealership and says, “I’d like to see an SUV with 3rd-row seating.”
Who is this guy? Is he a lead? Is he a customer?
If you ask the Salesperson, he’s an “Up,” but again, that’s a different story.
What is he in your system? Does it matter?
If you’ve ever attempted to produce Lead ROI reporting, generate Customer lists for targeted Campaigns, or just generally wondered what the heck was going-on with your data, then yes, it matters. It matters a lot. But it’s really not that complicated — let’s make this easy. [Read more…]