Lately I’ve become very frustrated with dealer’s Internet departments. It’s not because the people who staff these departments aren’t with it or on their game, quite the contrary. These people tend to be some of the most progressive, smartest individuals in the dealership. I think that many of them are the general managers of the future. What I hate is the department, not the people. The Internet department implies that every other department of the dealership isn’t the Internet, what a joke.
Specifically, the used car department is most certainly the Internet department. Too often, used car managers and GM’s don’t take responsibility for the quality of their Internet merchandising because it is the “job of the Internet department”. This is a serious error. I’m sorry, but if your name is attached to the used car department’s performance, the quality of your virtual display is your responsibility. If I hear one more excuse from the used car department that it’s not their fault, I’m going to go postal.