Internet Leads – DealerRefresh | DealerRefresh Automotive Dealer Forums

FIRST OR FIFTH? WHAT’S YOUR FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re trying to convince skeptical car shoppers to part …

Opinions & Advice

Common BDC Questions from the Community

The prospect of the automotive business development center is appealing, with the promise of an appointment generation machine that will supercharge your sales floor. That said, building and sustaining a successful BDC is a difficult process for every car dealership. The processes that need to be implemented and the staff that need to be hired …

Dealership Operations & Processes Opinions & Advice

Training customers to ignore your emails

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

Best Practices Dealership Communication Tools Dealership Operations & Processes

The First Call Should Be the ONLY Call

One of the greatest challenges for dealers trying to master the internet is getting over their own preconceived notions about what internet sales entail. As I’ve been writing throughout this this 7-part series, internet sales are not hard; they’re not mysterious and they’re certainly not anything to overthink. My hope has been to detail in …

Best Practices

5 Dealership Website Conversion Goals You NEED

5 Key Google Analytics Goals you NEED to set up – NOW! As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling More Cars! With all the information Adwords, Google Analytics, the CRM, and our website providers bombard us with we run the risk of forever burying ourselves in the …

Best Practices

SIX Essential Elements to Monitoring Lead Management

The old adage “You can lead a horse to water, but you can’t make them drink” is never more prevalent than when it comes to training at the dealership. It’s not every day we find the next Jeremy Lin at the dealership. We at DealerKnows see salespeople and Internet specialists given many resources to …

Dealership Marketing

Is Edmunds STEALING from you?

Edmunds.com, they’re stealing from me! We spend a lot of money with Edmunds. We buy leads off their site (through a third-party) and participate in their PDP program for premium placement. We have been a very good customer of theirs for YEARS! And they’ve been good to us….until now. Before I get into what is …

Dealership Communication Tools

Are you getting all your Internet Leads?

Many of the conversations we get on the DealerRefresh forums are about dealership CRM choices and practices. With all the different conversations cycling around this topic, I have to assume that many dealers are changing or signing up with a new CRM company. I’m very glad to see the industry taking this extremely important technology …

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Internet Leads – DealerRefresh

FIRST OR FIFTH? WHAT’S YOUR FQR?

Common BDC Questions from the Community

Training customers to ignore your emails

The First Call Should Be the ONLY Call

5 Dealership Website Conversion Goals You NEED

SIX Essential Elements to Monitoring Lead Management

Is Edmunds STEALING from you?

Are you getting all your Internet Leads?