- Part 1 How To Find Your Lead Source Values in Your CRM
- Part 2 Installing CRM Lead Source Values into Google Analytics
There’s nothing worse than focusing dealership dollars and staff attention on digital dead ends and yet we do it all the time. Many times we over invest in goofy lead providers and tools that don’t bring us any measurable value or ROI… until now! Here’s how you can use your dealership’s CRM and some fairly basic math calculations to help guide your digital marketing efforts in more profitable directions.
Every CRM provider includes some version of the Internet Lead Provider report (if yours doesn’t, it might be time to switch CRMs). The Internet Lead Provider report shows all of your lead sources, the number of leads accumulated, the number of appointments set by your BDC, the number of appointments shown, how many sales were generated, and lastly how much Gross Profit the lead source was responsible in providing.