Internet Sales averages Archives - DealerRefresh

February 20 by Guest Poster -

Internet Sales – industry averages

Hello,

As a 22 year industry pro I took the past 4 years off from the auto biz. I have been lured back in by a great dealer with a big sales slide problem. I agreed to come in and help build his internet department. What I am hoping you can help me find is some stats that show some industry averages on the internet such as:

Lead to Appt ratio%

Appointment Kept %

Appointment to sale ratio

I know I need something to base projections on, and I need help gathering some number

Your time and assistance is appreciated.
Jon Hageman II
Internet Sales Manager

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Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.