Internet Sales averages Archives

Internet Sales – industry averages

Hello,

As a 22 year industry pro I took the past 4 years off from the auto biz. I have been lured back in by a great dealer with a big sales slide problem. I agreed to come in and help build his internet department. What I am hoping you can help me find is some stats that show some industry averages on the internet such as:

Lead to Appt ratio%

Appointment Kept %

Appointment to sale ratio

I know I need something to base projections on, and I need help gathering some number

Your time and assistance is appreciated.
Jon Hageman II
Internet Sales Manager

Automotive Almond Milk
Fun title right?? Wondering.... why? Keep reading. Recently our Marketing Manager, Tabitha Flythe, listened to an interview on the podcast, "Creative Peptalk" with Marketer, Seth Godin. Anyone ever heard of him? Seth is a pretty interesting guy. His... Automotive Almond Milk
Coolest Lead Response Tools
Anyone got something cool that is helping to create customer engagement when responding to leads and/or emails? There are video systems, eBrochures, etc. Anything outside of the norm?
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?
Who is innovating?
Since the acquisition years it seems to me that the DealerRefresh community has been a little quiet on the technologies out there. Is it a lack of innovations in comparison to times before 2015? Or are cards being held closer to the chest? It is hard trying to write this without putting... Who is innovating?
Introduction
Hello everyone! My name is Bradley Cooper and I am the Chief Revenue Officer at Prestio! We are super excited about our progress this year! I was looking to get some advice on the best days and times to have my salesman be prospecting in the automotive industry B2B I have plenty of years in... […]
Are you optimizing your content for Voice Search?
Are your SEOs and Website Providers doing this for you? How To Optimize For Voice Search And Siri https://www.crazyegg.com/blog/optimize-voice-search-siri/ The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch... Are you optimizing your content for Voice Search?
SEO?
Is anyone doing a solid job with SEO in the automotive space? It's kinda like snake oil and there are lots of great pitches but not much that I've seen move the needle. Any needle movers out there?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Internet Sales – industry averages

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith