internet sales – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Round Robin VS Lead Bucket

Latest HOT Discussion in the Forums Round Robin or Lead Bucket – which is best? Alright folks, it’s 2014, and I haven’t seen this question asked in a while. Are you guys / gals using a lead bucket or a round robin system? We have gone back and forth through the years, and are current …

Best Practices Opinions & Advice

“I’ve NEVER Had a Computer”

Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor came over and he was showing me his newest phone, the Samsung Galaxy S5 Active (it’s sick.) Anyway, at some point, I moved …

Best Practices Industry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

Best Practices Opinions & Advice

Should Dealership Map Views Be Counted as a Conversion?

Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric to be just as important as leads and phone calls for years. Admittedly I have no idea what they’re doing today as I …

Best Practices Industry News & Trends Opinions & Advice

Is This the Beginning of the End for TrueCar

TrueCar has had a roller coaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on …

Best Practices Dealership Marketing Industry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

Best Practices

SIX Essential Elements to Monitoring Lead Management

The old adage “You can lead a horse to water, but you can’t make them drink” is never more prevalent than when it comes to training at the dealership. It’s not every day we find the next Jeremy Lin at the dealership. We at DealerKnows see salespeople and Internet specialists given many resources to …

Best Practices Dealership Marketing Industry News & Trends

3 Ideas To Keep Your Email Marketing Off The Naughty List

Nothing Says Christmas Like an Overstuffed Inbox Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails. Or what …

Are You A Victim of ETT (Email Template Theft)?

An alarming trend has arisen on the Internet side of automotive sales and it is called “Email Template Theft” (ETT for short). This may be happening to your dealerships Internet sales team right now or your team could even be the guilty party. Have you ever received an Internet lead who never responded and just …