internet sales – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Cars.com Is Launching New-Car Features and Enhancements

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you …

Opinions & Advice

ROCKIN’ Employees – Where the Hell are They?

It’s not easy to watch a Dealer who is the true sense of an Entrepreneur, look and feel defeated. It was painstaking to see. Why was he feeling this way? Because he was faced with the reality that his sales team was incapable of responding to internet leads. I know what you are thinking. Incapable? …

Q&A with Mike McFall, President of Black Book Online

Black Book Online offers Dealerships the “Super Lead” With the announcement of the new Credit Activator, Black Book Online is offering dealerships a “Super Lead“. Most DealerRefreshers are very familiar, if not already a user of Black Book Online trade appraisal service. We’ve had many discussions around trade appraisal tools for dealership websites here on …

Best Practices

Handling the “Best Price” Question Over the Phone

Can You Handle the BEST Price Question? As I travel the country training automotive sales professionals on the proper techniques for handling phone shoppers, I am often asked the price question. “Jerry, how do you handle the customer who just wants the best price over the phone?” Well, that’s a great question and I address …

Best Practices

Gross Profit vs Gross Sales – Can You Have Both?

I approached a Sales Manager today and asked him, “When developing a philosophy on how you negotiate your deals, can you have both gross profit and gross sales?” And his answer was yes. But I have to ask, how? If you concentrate on Gross Profit, you’re not going to take a lot of skinny deals …

Opinions & Advice

Why Don’t They Want to Learn?

I’m sitting in my living room right now, possibly feeling a little melancholy. As with any person who lives their business, my thoughts turn to training, which I love more than anything. To set the stage for my rantings, you should know that I’m not new to the business. I spent 10 years in the …

Best Practices

Chat Tracks – Critiquing a Dealer Chat Transcript

Critiquing a Live Dealer Chat Transcript We have word tracks for when were face to face with a potential client. We have word tracks for becoming a Ninja like phone-up professional, moving the customer to appointment. Have the right words at the right time in your arsenal and move the customer that much closer to …

Industry Events

Google Analytics and Webmaster Tools Webinar with Brian Pasch

DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools. Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search …

Dealership Communication Tools

Internet Department vs. Floor Sales Staff

Recently, Gregg at Park Avenue BMW asked a great question on the DealerRefresh forums: “Do you protect your Internet Sales Staff from the floor?” The conversation has been very valuable as it talks about many different scenarios. How do you structure your Internet Department? Sales agents who handle leads BDC Internet Sales Managers Internet Sales …

Industry News & Trends

Driving Sales with DealerRefresh Technology Forum

DealerRefresh introduces it’s ALL NEW DealerRefresh Dealer Technology Forums. What CRM do we you use? Who offers the best desking solution? How do you optimize your Inventory Management software? These are the type of questions that make their way into our inbox daily at DealerRefresh. So, as a response; Alex and I have been hard …