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SIX Essential Elements to Monitoring Lead Management

The old adage “You can lead a horse to water, but you can’t make them drink” is never more prevalent than when it comes to training at the dealership. It’s not every day we find the next Jeremy Lin at the dealership. We at DealerKnows see salespeople and Internet specialists given many resources to …

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …

Opinions & Advice

Do we think the consumer is stupid? Or is the joke on us?

One of our GM’s sent me an email with a link to another dealership who had a welcome video on their homepage yesterday. He thought it was very good, and he was right! The video quality was good, the speaker was good, and the background looked good. It was a good welcome video. The only …

Dealership Marketing

When is enough enough? Where do we draw the line on expense cutting?

As most of you know, I am part of the third generation of Snyder’s at the Checkered Flag Automotive Group. My grandfather founded the company in 1964 after he himself was part of another third generation of Snyder’s at a department store we used to own in Downtown Norfolk since the late 1800’s (closed in …

Dealership Communication Tools

Review on the Verizon Blackberry Storm 9530

All in all, the Storm is a great phone. I'm not convinced it is "the" phone and my search will continue one day. I'm looking forward to the new Curve, but I certainly will not be getting one on launch day. If you're a heavy Blackberry user with little patience you will hate the communications side of the Storm, but if you need to visit heavy websites on the go, you'll love it. So I'm split because I need to do both.

Dealership Marketing

The death of the Internet Director

The time has come to promote the Internet Director into a much larger role It was announced yesterday that America went into a recession in December of 2007. We have now reached a full year in a down market. By now, all of us in the automotive industry are feeling it on some level. I’ve …

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Internet – DealerRefresh

SIX Essential Elements to Monitoring Lead Management

Contact At Once! 2012 Dealer Survey Results

Do we think the consumer is stupid? Or is the joke on us?

When is enough enough? Where do we draw the line on expense cutting?

Review on the Verizon Blackberry Storm 9530

The death of the Internet Director