Dealership MarketingIndustry News & Trends

Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life

“Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re already on the same wavelength. Now think about this: let’s say you’re perusing a dating website, one that’s replete with pictures of …
Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …