Best PracticesDealership Marketing

Integration? What’s that and what do I do with it? What about my DMS?

Integration as defined on Dictionary.com:  an act or instance of combining into an integral whole. Okay…that doesn’t really help.  How about Wikipedia?  Awesome – they have an entry for “System Integration”:  is the bringing together of the component subsystems into one system and ensuring that the subsystem function together as a system. There’s a lot …
PR Announcements

DealerTrack Acquires AAX Inventory Management Suite

DealerTrack Acquires AAX Inventory Management Suite Creating the Industry’s Most Complete Inventory Solution DealerTrack Holdings (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has acquired the AAX® suite of inventory management solutions and other assets from JM Dealer Services, Inc.. The AAX …
Best PracticesOpinions & Advice

Dealer Websites and Inventory integration

Our three-location dealership family is in the process of switching websites.  After a bit of research, I’ve categorized our web options into three groups: All-inclusive website/online marketing/CRM tool Standalone website Local web design/host service After considering cost, functionality, relevance, and flexibility, we have decided to pursue a standalone website.  We all use Autobase as our …