john quinn Archives - DealerRefresh

Refresh Friday with Alex Snyder, Jeff Kershner, John Quinn, and “Uncle” Joe Pistell

Refresh Friday 2/23/18 – On the lot and in the forums and LIVE on Facebook.

On this Refresh Friday (Reunion) Feb 23rd – we jump in the hot tub time machine with some of the original DealerRefresh Rat Pack: Alex Snyder, myself – Jeff Kershner, John Quinn and “Uncle” Joe Pistell.

In this Refresh Friday… [Read more…]

Anyone use Facebook ads and have had success?
I've used FB ads once and did not go too bad but I know I can do better that's for sure.. A lot of testing and tweaking How about you guys? How's your FB ads going?
Kent Lund & Joe Pistell AND Photo Booths!
We have Kent Lund from OVAD.com - from OVAD Custom Stages and Uncle Joe Pistell will also be joining us today due to his expertise in setting up dealer photos booths as well. RefreshFriday... Kent Lund & Joe Pistell AND Photo Booths!
Is Facebook's ad frequency up?
It feels like I'm getting more ads on Facebook. Yesterday morning I had 1 ad for every 2 posts. This morning it is about 1 ad for every 5 posts. Anyone noticing these variances?
Setting up a Photo Booth
We handle all of our inventory photography inhouse. Our grounds lack a decent spot to shoot our vehicles away from other inventory and ugly parts of the facility. We are looking into assembling a photo area in an empty service bay. I'm trying to keep this as high-speed, low-drag as... Setting up a Photo Booth
Wesbsite Conversion
Internet Directors and Marketers...Wondering what you think about a dealer's overall Lead Conversion, Your feedback is much appreciated...Help! Lead to visits Conversion 5.57% Chat to visits Conversion 0.06% Calls to visits Conversion 0.08% Web Leads to visits Conversion 0.6%
Consumer Confusion
I just finished skimming a "Pro Carvana" thread on LinkedIn written by a gentleman that was not affiliated with the industry. His perspective was purely as a consumer. From the original post and the comments to follow, a few things jumped out at me. Consumers still dislike the... Consumer Confusion
Best FCA Certified Digital SEM Vendor Near Me?
Starting in May of this year, off-program paid search providers will no longer be PAP eligible under the FCA program. My question is - Who is the best FCA Certified vendor if we decide to switch and why? Why is it... Best FCA Certified Digital SEM Vendor Near Me?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Refresh Friday with Alex Snyder, Jeff Kershner, John Quinn, and “Uncle” Joe Pistell

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith