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Dealerships Ignore More Than a Third of Their Customers

I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?

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Guess the Villain Game - from RefreshFriday
On today's RefreshFriday, Jeffrey Tognetti laid-out some shady tactics being done by a "trusted" vendor. This vendor is pulling the dealer's DMS and CRM data to see if the marketing they are doing is turning into sales. That should be all the hints you need. Who is this vendor?... Guess the Villain Game - from […]
Coolest Lead Response Tools
Anyone got something cool that is helping to create customer engagement when responding to leads and/or emails? There are video systems, eBrochures, etc. Anything outside of the norm?
A new data breach of humongous proportions has just been made public
Attention Automotive Industry peeps:, We are talking astronomical numbers. This data set has been labeled as a "Collection#1" and it consists of: Email addresses and passwords totaling 2,692,818,238 rows 1,160,253,228 unique combinations of email addresses and passwords. Unique email addresses... A new data breach of humongous proportions has just been made public
NADA 2019 - who's going?
Although neither @Jeff Kershner nor I will be there this year we hope the community can find each other at the show. Who's going and who's going to catch up?
Ford Dealers - Say goodbye to your DAS matching funds!
Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service... Ford Dealers […]
Google Chrome Browser
I tried Chrome a long time ago and wasn't that impressed, but decided this morning it was time to try it again. It is sweet! Anyone got any plugin advice?
Debate: Are customers still intimidated at the Dealership?
As vendors and owners, I think much of our decision-making is based on the belief that customers, when engaging with the dealership, are intimidated by the dealership. Let's all simply agree that intimidation is another word/form/symptom of FEAR. Of course, in the Old Days, there was no... Debate: Are customers still intimidated at the Dealership?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Dealerships Ignore More Than a Third of Their Customers

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith