- Google research shows – “the sales funnel isn’t six months at all, but more like one month.
- Thirty-percent of car buyers start the search for a new car less than
a week before they make a purchase. Seventeen percent start just two
weeks ahead. Nineteen percent start a month in advance. That’s almost
70% of the car-buyers starting the process no sooner than a month in
advance.” The article goes on to say..
“car companies should be spending a bigger chunk of their marketing
dollars online than they are today.” Go figure!
- Watch this short video and appreciate everything you have.
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