An Interview with Nathan Scripps of Rapleaf
2009 is starting to close, two years after talking about social media for car dealers, and I would like to talk about a new way to look at and leverage social media. No, I am not going to say build a Facebook fan page, nor am I going to talk about the value of Twitter. In fact, this is not about you or your dealership actively participating in social media at all… this post is about learning from your customers that are using social media every day.
I spoke with Nathan Scripps, the automotive industry lead at Rapleaf, a social media research company based in San Francisco. I first met Nathan several years ago while he was working at Jumpstart (now Jumpstart Auto Group after merging w/ Car and Driver, Road & Track). The following is a summary of a conversation we had recently:
Jeff: What is the elevator pitch of how you became the auto lead at Rapleaf? [Read more…]