How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally?
This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles of high volume franchises, Larry is uniquely qualified to advise dealers on best practices for sales and service processes and lead acquisition, and he has an important message to share:
- Three new consumer behaviors playing out in Google Search Data
- Customer Expectation: Speed, Ease, and Transparency
- Return of Face-to-Face Communications