How many features are you NOT taking advantage of with your dealers Paid Search / Adwords Account – that’s COSTING YOU every day?
Over the last few years, I have worked with hundreds of dealers that are sabotaging their own Paid Search. Here are 5 Best Practices you NEED to employ right away to maximize your campaigns…
#5 Your Display ads annoy your potential customers
Limiting the amount of impressions a users sees per day will keep your CTR under control and your targeted audience happy.
Have you ever been browsing the internet and noticed the same graphic ad being shown to you many times per day across multiple sites? That’s a Re-marketing campaign created by a PPC manager who forgot to set frequency capping. While being shown an ad multiple times per day does have an effect, there’s a diminishing return with each impression you serve to the same user. Those diminishing returns will inflate your impression count and cost you money at the end of the day.
Frequency capping should be done on all campaigns running in the Display network, here’s how we fix this: [Read more…]